Hey, everyone! This is Jessica’s husband Jason, and I’m back on the blog to share our monthly income report for March. We have been publishing these business updates for almost three years so that you can follow along behind the scenes with us. In these reports, we share the numbers and the things we’re working on to improve the blog. We also include personal updates and news, and we have some VERY EXCITING news to share!
We appreciate you the readers, both new and old, who have been following along with our journey. As you know, not every month is a record high in revenue or traffic, but our goal has always been to keep moving forward no matter what. In this month’s report, we can officially take the wraps off something that’s been stewing since December…
In March, Jessica inked a deal to write a cookbook! Yup, real words on paper kind of book! We’re very excited, and I’m so proud of her. Publishing a printed cookbook, the kind you’ll find on bookstore shelves has been Jessica’s lifelong dream. As if that’s not enough excitement, there’s also a few more significant updates below, so keep reading.
Do you want to see the numbers first? Or skip ahead?
Please note we do make a small commission from each affiliate link listed here, but we want you to know that we stand behind the products we recommend.
- Grateful – $2,751.23
- Sponsorships – $2,000.00
- Amazon – $172.34
- BlueHost – $160.00 –> (from our 3-step guide on how to start a food blog)
- FoodBloggerPro – $11.60
- YouTube – $2.33
- Etsy – $0.40
Total Income: $5,097.90 (+19%) — last month: $4,260.61
- Contractors– $1,250
- Food – $317.26
- MailChimp – $50.00
- Synthesis – $47.00
- Facebook Ads – $35.65
- BoardBooster – $30.00
- OptinMonster – $29.00
- Food Blogger Pro – $25.00
- CloudFlare – $20.00
- Zapier – $20.00
- SurveyMonkey – $19.00
- QuickBooks – $12.95
- Grammarly – $11.66
- Buffer – $10.00
- TailWindApp – $9.99
- Adobe Creative Cloud – $9.99
- LinkInProfile – $9.99
Total Expenses: $1,907.49
= NET PROFIT: $3,190.41
Top Traffic Sources:
Rolling Traffic Comparison (YOY):
Here are the number of fans, followers, and subscribers for the various outreach efforts we have. Our goal is not only to increase pageviews on our blog but to also grow our digital tribe.
- Facebook – 36,787 (+4,815)
- Pinterest – 24,920 (+3,613)
- Instagram – 8,219 (+1,334)
- Google+ – 5,080 (+33)
- Twitter – 4,106 (+766)
- Newsletter – 4,069 (+103)
- YouTube – 682 (+17)
- Tumblr – 329 (+34)
- StumbleUpon – 191 (+8)
- Bloglovin’ – 112 (-1)
Total: 84,495 (+14%) – last month: 73,773
The Book Deal is Official!
In December, Jessica was contacted by Page Street Publishing. They came across one of her pins on Pinterest. Over the course of three months, email exchanges turned into conference calls, which lead to agreement negotiations, and then finally a signed contract! Here’s Jessica signing her official contract:
Page Street is distributed by Macmillian and has an impressive list of writers they’ve worked with. Jessica feels that since the publisher is more boutique, and this is her first book, that they’re going to be a good partner. It helps that she really hit it off with her editor and appreciates the company’s desire for a cookbook about culinary science.
Jessica has about 4 months to write her manuscript to hit a mid-to-late 2018 launch. It’s an aggressive schedule, and we know it’s going to be a tricky balancing act with keeping the blog active. We’ll, of course, keep you posted on more cookbook updates as they come available.
The Last Income Report
Say what?! Yep, with a heavy heart, I’m throwing in the towel on this section of the blog. March will mark the 35th and final monthly income report. I’ve greatly enjoyed sharing these updates with you over the years. Along the way, I hope you were able to pick up some helpful insights into the world of blogging as a business.
These income reports offer us valuable business feedback, but believe it or not, take an extraordinary amount of time to prepare each month. Seeing a monthly snapshot of our numbers forced us to face the realities of where we stood as a business. It motivated us to keep trying new things until we got to the level we wanted to be at. So, are we at that level now? No, we are not. However, we feel that we have a good system in place that will hopefully allow us to keep growing.
With Jessica writing a cookbook over the next few months and still yet, even more, exciting news down below. I’ve made the decision to take back time and focus on other areas of the blog that could use more attention. Such as proofreading older content, working on SEO, and making sure the TailWind scheduling queue is always full.
Baby on Board!
Jessica and I are having another baby! Sorry James, your days of being our spoiled only child with our full attention are numbered. Enjoy it while you can. Jessica is three months into it, and the new Gavin is expected to be here in October. We are going to be surprised on the gender until the baby is born, like what we did with James.
This second time around we are much more relaxed mentally, which is definitely a good thing considering everything going on. In the past, we’ve joked about our blogger muscles growing as we learned to take on new projects and manage to keep things moving forward. Well with a toddler, new baby, a blog, and now a cookbook, oh yeah and day jobs, we’re going to be ripped with blog muscles!
So two new things are in the works, and one thing is going on the back burner. Perhaps in the future, I’ll start a “Husbands Who Help Their Food Blogging Wives” support group, but until then it was nice sharing the spotlight here on Jessica’s blog with you. Thanks for reading and I’m sure you’ll see my ugly mug in some lifestyle posts in the near future.
Do you want to be informed if I start sharing blog tips and income reports again? I’m throwing around the idea of writing an eBook, but that all depends on the level of interest. I’ve created a new exclusive email list for those craving more info on blogging as a business. You can sign up with the dedicated widget below.
Signing off for now, but not saying goodbye 🙂